School choice campaign

Choose right from the beginning on ­- book a personal tutor

According to the pedagogic philosophy of Kunskapsgymnasiet Sweden, each pupil learns in its own unique way. Thus every pupil of Kunskapsgymnasiet sets its own knowledge goals based on individualized learning techniques in collaboration with a personal tutor in order to meet its learning objectives.

For many pupils the choice of high school is not an obvious one. Therefore we developed a campaign that offered a personal tutoring to the visitors of Kunskapsgymnasiet’s stands at school fairs across Sweden. In that sense, the campaign fulfilled three functions: firstly, it introduced the pedagogic philosophy and platform of Kunskapsgymnasiet. Secondly, it contributed to the decision-making of the pupils school choice. Thirdly, it increased the recruitment of pupils to the seven high schools of Kunskapsgymnasiet Sweden.

The campaign had a great response and was a helpful guidance to the pupils before they decided about their future school choice. The total of the recruitment activities resulted in an increase of 25 percent more applying pupils to our high schools for the following school year and Mr. Kolbjørnsrud played an important role in that achievement.

Mr. Rönn, director kunskapsgymnasiet sweden, kunskapsskolan education ab

The Stockholm Fair during the School Choice Fair. Photo: Gomer Swahn