Art and photo direction
Corporate identities and design profiles are essential visual concepts while branding and come to expressions in marketing and communication activities. Some projects, however, require a sub identity to distance it self from the overall identity, in order to address another customer segment or target group. For such demands, I provide art direction in terms of design and redesign of new and existing company profiles, marketing activities, and editorial concepts. In addition to the visual changes in a redesign process, I consider that an editorial development of the content is part of the modernisation, and both the design and the content are interconnected components constituting an editorial concept. Besides that, I even offer continuous productions such as content, editing, copy, graphic design, and photos for editorial and marketing activities.
As a central part of corporate identities and editorial profiles, the visual language should follow the overall thread. For that reason, I offer photo direction which comprises scheduling each photo take of a person in a specific setting or scenario, finding a location for the photo session, and setting up a crew consisting of a photographer, stylists and models.